An 'ambush' is a long-established military tactic, in which combatants take advantage of concealment and the element of surprise to attack unsuspecting enemy combatants from concealed positions, such as among dense underbrush or behind hilltops.

For when conditions are literally white out, there's only one pattern to turn to.

Being safe is being seen. Our bright Prym1 Blaze Orange pattern will help keep you visible when you need it most.

Want to make a statement? Our PINK OUT camo offers ladies the chance to be visible in their own right in the field.

Designed after one of the most beautiful and intriguing shells out there, "The Abalone shell"; this multi-faceted pattern takes fishing and fashion to a whole new other level.

When fishing in cloudy conditions it is still important to break up you outline. ICE will give you just enough fragmentation of your silhouette to achieve this.

Add some current to your lifestyle! This newly updated Hi-Vis yellow pattern offers an alternative to keeping you safely visible, whether working or hunting.